Before the pandemic
Chris and I (Delia), had busy lives in the most exciting and busiest city in the world.
I worked 7 days a week, at a law firm from Monday to Friday, and as a hostess on the weekends. Chris worked in a hotel in Midtown Manhattan with early morning and late-night shifts.
As a couple, we had to get very creative to spend time together. After work, I visited Chris at the hotel he worked at and stayed with him until midnight. Chris would often come with friends to the restaurant I worked at on weekends to see me.
In March 2020, our lives changed forever along with millions of people around the world. I started working from home and Chris was furloughed a week later. For the first time ever, we spent time together 24/7. While it was weird, we loved it.
Miraculously we didn’t kill each other in our less than 200 sq ft East Village studio apartment. We were thrilled to finally spend time with each other all day. We enjoyed doing simple activities together like getting groceries, cooking, going for walks, meditating, and even building a 1000-piece puzzle for hours.
With all the new free time we had during quarantine, we immersed ourselves in the world of coffee. We used our time watching webinars, having online mentorship sessions with coffee experts, and cupping samples of coffee. We transformed Chris’ love for coffee and my passion for Colombia into a new business adventure!
We filed for Pure Joy Coffee, LLC in the state of New York. We chose the name Pure Joy Coffee because of our core beliefs: Joy can be found anywhere through mindfulness, even if it’s just a simple coffee break with a great cup of coffee. That’s how PJC was born.
We started testing different coffees with family and friends to develop the perfect formula for our new brand.
Fueled by our passion for our new venture, we gave up our tiny studio, put our belongings in Manhattan Mini Storage and headed to Colombia. Our sense of adventure, discovery, and mindfulness fueled us to source delicious Colombian coffees that contribute to economic growth for a country where more than half a million families depend on coffee production.
After visiting Colombia and visiting friends and family in Hawaii and California, we came back to New York City, this time renting a 1-bedroom apartment, double the size of our previous one.
We did a second test run of coffee with family and friends this time with the coffees we planned to carry.
Pure Joy is our project together, our vehicle to share our own passions as a couple while having fun being creative and challenged with all the unknowns that starting a business entails.
With every sip of our coffee, we want to offer everyone a moment to sit still, enjoy its soft fragrance and warm aroma of the lush mountains of Colombia and discover through its notes why Colombian coffee is one of the best coffees in the world. We are inspired by Colombia: the aroma of its coffee, the kindness of its people, the uniqueness of its culture, the beauty of its landscape, and its immense biodiversity.
We rush and rush sometimes forgetting the pleasure of every little thing and moment in life. That’s why we want to invite you to enjoy your coffee mindfully, smell the aroma, and start your morning full of gratitude and joy. We found joy together through the power of mindfulness and coffee, and we want you to find that joy too, starting with a simple coffee break.
Thank you for believing in us!
Chris & Delia
Authentic Colombian Coffee
Colombia is a large country filled with diverse landscapes, from rainforests to mountaintops, two coastlines, and everything in between.
There are 914,000 ha of coffee farms across 5 main zones and 19 sub-regions of Colombia. Within these, buyers will mainly find the Caturra, Maragogype, Tabi, Typica, Bourbon, Castillo, and Colombia varieties.
According to the Colombian Coffee Growers Federation, the Colombian coffee association, coffee provides 800,000 direct jobs across the country, positively impacting 563,000 families as well as the economy.
Generally speaking, Colombian Arabica is known for its pronounced aroma,acidity, medium-high body, and cleanness.
High-altitude coffees are often the most sought-after Colombian crops. When well cared for, the cooler mountain temperatures can allow the cherries to ripen more slowly. In turn, this leads to more acidic, aromatic, and flavorful beverages.
Location: Deep in the heart of the central Andes.
Coffee flavor notes: Lively acidity, sweet peach undertones, complex and delicate medium body.
Our coffee: Las Brisas.
Location: Just south of Antioquia.
Coffee flavor notes: Sweet balance of their own.
Our coffee: Montebonito (coming soon)